By the early 1950s this new youthful auto culture was a part of everyday America, and the interest was so widespread that nearly every young male either drove or aspired to own and drive, a hot rod or custom car.
This information was soon being put to use in other parts of the country with distant locales contributing their own unique ideas and traditions to the mix. By the late 1940s nationally published magazines began to feature hot rods and customs and the word of what was primarily a Southern California phenomenon began to spread across the United States. This included sports cars, racing, hot rods and, of course, custom cars. Īfter WW2 there was increased interest in all aspects of what was then known as the automotive "hobby", what we would call the car culture today. The depression years nearly put a stop to the custom coach built luxury vehicle but the average person, working on a standard passenger car, continued to build sometimes very creative and elegant looking vehicles. By the 1920s and 1930s an increasing number of young people were applying custom touches to their everyday transportation and small shops were being established to supply the same work for those who didn't have the time or skill to do it themselves. Either way, the end result was what is referred to as a "custom" car. The cost of this was considerable and a few brave souls undertook the work themselves. In the beginning, a customer would have the original builder or a specialty shop perform the modifications necessary to meet his or her particular needs and wants.
Most car owners were satisfied with their vehicles as they came from the manufacturer but for a few, there was a desire to enhance the appearance and/or performance of their automobile to suit their personal tastes. Ĭustom cars have been around almost since the first motorcar took to the road. er: a customized car with a chassis that has been lowered so that it narrowly clears the ground.San Diego Lowriders: A History of Cars and Cruising (American Heritage)
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